With the competition that’s going on in the market for building an image, there is very less chance for a startup to survive. But this might not be the case always. You don’t always need a lot of money; all you need is a perfect strategy that focuses only on your target audiences. There are certain strategies that can get you recognized in the market in a limited budget:
1. Create a website:
Online presence is crucial for any business to sustain in the current market scenario. Website is one of the many important ways people use to find about any product or services. They learn what, where, who and why of your business using your website. Therefore, the startup can use this as an expedient tool in marketing.
2. Social media:
Social media is an economical way to build brand awareness. A report suggests that about 2 billion people around the world, which is 25% of the world population is using social media. These media include Facebook, Twitter, Instagram, Pinterest, LinkedIn. People of all types, age, group use social media. Not all population are our target group. You must first identify your niche. There are several strategies for targeting your target audience, one of which is identifying the groups and joining them. Chances of people declining your posts or ad are highly unlikely if you join relevant groups. You can also appeal to your audience by organizing a game or contest. In such a case, they will perform the call to action and also will refer to their friend. It will thus help people to reach their audiences.
3. Search engine optimization SEO:
SEO is another smart way of marketing without spending much. It allows your content to be at the top when people search for related content. It is important for business branding and visibility.
SEO is imperative for building business traffic and integrity. It provides the best return on investment in your business.
4. Giving rewards to good review:
People usually don’t have much spare time. With their busy schedule, when they manage to give good reviews, make sure you thank them. Everyone loves appreciation. And especially, with Google reviews which everyone can view, you need to appreciate them more, so they feel welcomed and refer your product to people they know.
Blogging is another efficient way of marketing your product. It is a way of building an image in the market place and it is valued key to success. It is a way of communicating ideas and opinions to people. Your opinion about the business you are doing can actually affect people and they might start trailing you. Blogging can help the company in many ways, firstly by improving the SEO (search engine optimization), attracting traffic to the website, and creating a brand. One report suggests that businesses with blogs have 126% more leads than those that don’t have blogs. It has become a valuable tool for the businesses of today. It is affordable as it just requires one or a few knowledgeable employee/s willing to do research.
6. Make use of YouTube:
YouTube, being one of the biggest media platforms especially for videos, can be used to upload videos about the upcoming product. Videos are more effective and can reach more audience if they are good. YouTube is a smart branding technique that demonstrates your strong online presence.
Giving away freebies to a target group can accelerate business growth for a startup. For example: if you want to sell a boot camp, you can organize a workshop or webinar that allure people which helps them in building trust with your company. They are most likely