In business terms, all of us know that -“Customer is the king.”
So, why are customers precious to us?
It’s because if you want to build a successful organization, you have to focus on the relationship between you and your customer.
According to HelpScout, 96 percent of your dissatisfied customers will never even contact you to voice their concerns. So, You should always need to give them better services to impress all they want.
When you provide something more acceptable than others, people are going to talk about it, they will remember you and they’re going to think of you next time.
Happy clients will come back to you again and again
You don’t have to do extra special things to impress your potential customers. You just have to understand the basic psychology of your customer.
I’m not saying that you should hypnotize them to purchase your products, just listen to them and understand what they actually want.
In my personal experience, I can tell you that it will work like magic.
So, how can you impress your clients and win more business?
Here are 12 Business Tips to Impress Your Clients While Also Attracting New Ones.
Table of Contents
- 1 Here are 12 Business Tips to Impress Your Clients While Also Attracting New Ones.
- 1.1 Build A Pattern Of Trust
- 1.2 Listen To Your Customers
- 1.3 Answer All Their Queries
- 1.4 Personalized Incentives In Email
- 1.5 Customer Is Your Paycheck, Feel Them Special
- 1.6 Develop Your Communication To Impress
- 1.7 Acknowledge The Problem And Be Empathetic
- 1.8 Keep Your Promises First
- 1.9 Surprise Them Uniquely
- 1.10 The Faster Is The Better
- 1.11 Close The Conversation By Setting Accurate Expectations
- 1.12 Build Scalable Support System
Build A Pattern Of Trust
You’ve probably heard this advice frequently, “build trust with your customers.” Right?
But the question is, how can you build a pattern of trust from the very beginning? Very simple! Think of yourself as an audience, customer, or visitor.
Let’s say, you’re thinking of buying a new dress from a shopping mall, what’s the first thing you’ll do?
I’m sure that you’ll notice their attitude, help service, and other little stuff.
You don’t care if the shop is small or big, maybe the price is high, maybe their collection is small….but, if they are able to convince you, I’m sure you’ll buy it from there.
So, start before they’re even your customers. Helping customers to make a positive impact on your prospects is not very hard. Try to convince each of your customers, show them gratitude, No matter if he buys the product or not.
Just make sure that you spread the positivity to each of your visitors. A happy visitor will become a happy customer one day.
Your customers have high expectations of the companies they choose to patronize.
They want your attention, your preference.
In fact, according to a recent study, 82% of customers switch products when you don’t listen to them or service provides after a bad experience with the company’s customer service department.
So, listen to the customers.
Listening to customers isn’t just hearing their problems.
Listening to customers is about connecting with them. It involves paying attention to their needs and understanding how you can help them achieve their goal.
Helping customers to listen to their thoughts, problems, and suggestions can help any company to grow faster.
Answer All Their Queries
The goal of getting “Happy Customers” is to answer all of their questions to keep all the customers your business wants. Remember one thing “Customers are the answer to everything.”
From my personal experience, when I listen to every customer and give each of the answers to what they want to know, he will be more interested in doing business with me.
So How does it increase customer loyalty? And how to satisfy customers in business with you?
70% of customers switch brands if they deal with agents who are unable to communicate with customers. Show them that you are approachable, confident, and supportive.
One of the hardest things to do in all of the business is handling tough questions from hesitant customers.
A critical aspect of every business is not necessarily what you have planned to say. Rather, it is how you handle all the queries the customer asks you. Your answering ability is what separates you from the pack.
So, clarify the question first, answer all of the queries, make sure everyone understands the topic of conversation, provide an expert point of view.
Don’t get flustered when you are asked an inappropriate question.
Simply redirect the question by something like, “ The queries you really want to know, should be asking as——”
However, you want to build momentum as you make your response and finish on a high note. This is called a “build-up.”
Personalized Incentives In Email
If you want to engage your customers, then email can make it easy.
If you want your clients as happy customers then don’t think about what your business is, just give maximum effort to engage your customer.
However, the benefits of email are substantial and striking, especially compared to social and search channels. It’s estimated that you get a $39.40 return on every $1 invested into email marketing.
A study found that making your email personalized can win more customers. So, how to make customers happy with personalized email?
Send the right content to the right people at the right time.
Give some incentives, special discounts, or perks in your email. These giveaways encourage a person to buy. Start sending irresistible gifts to your audience – they will really appreciate it.
Let’s say one of your subscribers has a birthday next week, send him or her a special discount before their birthday.
We found that birthday emails have 481% higher transaction rates than promotional emails. So keep customers as happy as you can.
Customer Is Your Paycheck, Feel Them Special
While your business has its own mission and goals, it’s important that your brand is articulated in a way that makes the client feel as if your main goal is to help clients.
Remember that your business exists to help others, and as you help the client successfully, the profit will come definitely.
The customer is your paycheck, which means that client satisfaction needs to be the ultimate goal.
Be prompt to respond to any communication that comes your way. Make them feel special, even if it’s an auto-generated response sent via email or direct message.
Develop Your Communication To Impress
One thing that the customers hate the most is waiting. I think you’re also one of them!
Make sure that they will get a quick response whether they are making calls or waiting for emails. Any business or organization should be spontaneous while dealing with customers.
Getting a quick response will increase satisfaction and you will get more happy customers.
Try to promote other platforms for communication like live chat or social media like Facebook, Instagram, WhatsApp, and others to respond more quickly to the customers.
The more you smooth your communication and engagement, the more you will get attention for your business.
Keeping your customer happy is just an open secret term, embrace it wisely.
Acknowledge The Problem And Be Empathetic
We have come up that showing acknowledgment can change a whole business platform. You’re surprised, right?
How can it? How does it satisfy customers in business?
Just remember that using acknowledgment with some gratitude can help you make a positive impact on your prospects. A customer satisfied all the time for your service and behavior, So let your improvedness be your first weapon. Give them your best service, give them something unique, something really extra benefited than others.
Show them you can find a way to solve the problem, you will try your best to give proper solution—–
‘’ I realise that this situation is difficult, but let’s try and find a solution”
“I’m sorry you are having this problem. Let’s see if there is anything we can do to help you.”
This kind of simple but effective acknowledgment can help to grow your business, can help to grow your social platform and at the same time, you will get more happy clients.
Keep Your Promises First
Always promise less and deliver more. Most people make promises and break them easily.
Giving wrong commitments to the customers can destroy your organization.
Suppose someone borrows money from you, he promised that he will give it tomorrow. But he didn’t keep his/her promise. How do you feel then?
Tell them in advance what reason and how long it can be delayed.
So if they feel cheated then they will never make any deal with you in the future. They will find someone who will provide better service than you.
So keep promises as it’s your most valuable duty for getting happy customers.
Surprise Them Uniquely
Who doesn’t love to get surprised?
Everyone loves surprises and when it’s about your client, They always love to get anything on discount/sales.
I think you are familiar with “ BLACK FRIDAY?”
Ever you think about the specialties of this day?
Black Friday has routinely been the busiest shopping day of the year in the United States since 2005
Similarly, as a student you always try to buy a course with a discount, As a shopaholic, you try to buy preferable things at a discount or sale. We actually love to buy something in the sale.
So, sometimes companies should provide unique customer services to make their customers happier.
Try to surprise your client by giving year-end-sale, special offers, festival offers and some other additional service which can impress your clients.
For getting attention and long-lasting business you must try to surprise your customers more than others.
People love unique content, unique products as well as unique surprises. So try to be unique in this modern business era.
The Faster Is The Better
Providing good service is always better. If you want to succeed in business, the best customer service is a must.
Customers expect more from their preferable company. They trust them the most. And if they broke it, Their client would like to switch anytime. So as a company owner you always need to think about customer service.
Collaboration between the customer and you need to be faster. Many organizations use more waiting time and processing speed as key measures of service quality.
This is fine!
But sometimes obsession with such things can make you lose sight of what is really important for your client.
Working speed truly matters a lot.
Choose customer service channels that provide them with the fastest response. According to research by Harvard Business Review,
0.37% of companies responded in an hour,
0.24% replied within 24 hours,
0.23% never replied
Suppose you start an IT firm, you have basic knowledge about handling projects and you thought that’s it!
No, You are really in a bad dream, wake up! You have to discuss with your client about their expectations, think about those queries, start your work like a pro after discussing every tiny word with your customer. Close your conversation by setting accurate expectations.
Make sure that you know all of your customer’s queries and expectations they have in his/ her project. Try to manage them with good care. Talk about your limitations and try to solve them.
Thus, on average, companies that responded fast, they can complete their task faster.
Close The Conversation By Setting Accurate Expectations
Lots of businesses today do not put much thought into setting realistic customer expectations, they focus only on marketing their products to draw in prospects.
While this strategy might work in the short term, the business will eventually be unable to meet the unrealistic expectations customers have, and this would lead to disappointment and conflict between customers and you.
Setting customer expectations early-on is a good way to build trust and retain customers in the long term.
So, you should always prepare to make a measurement for your work.
It’s like measuring your every step. Time, Speed, Money, everything. Try to understand customer expectations, Their needs, Their thoughts, close the conversation after knowing everything.
Don’t push your customer to accept only your thoughts. Convince them if you need, but clarify everything to make them your lifetime happy clients.
Build Scalable Support System
In the age of digital media and social networks, the power of the individual customer has never been stronger.
It has been estimated that a single bad review about your company can decrease business revenue by between 5 – 9%.
Alternatively, an incredibly positive review can go viral, become a national news story, and boost revenues instantly.
In the age of digital media and social networks, the power of the individual customer has never been stronger.
So, when is the right time to start building a top-notch scalable customer support team?
The moment you have customers, paying or not, you should start building a scalable customer support team.
Help desk platforms integrate all modes of service communication (social media, email, chat support) into a single, easy to use interface.
When issues arise, help desks provide an easy way for your team to record, categorize, and respond to customer complaints and requests.
Be grateful to your customers. ‘Thank you’ is two simple words that have great power. It makes the other person feel special. If you want to build a successful organization in today’s marketplace, you need to impress your customer and make them happy. Engage people with good vibes and rule today’s business world/ marketplace