Digital Marketing Tools

37 Digital Marketing Tools You Need When Starting an Online Business

“Business takes a day to learn and a lifetime to master”

As you look for new ways to market your business, you may hear people tell you about the importance of digital marketing. 

Digital marketing is a powerful field with lots of opportunities for online companies who wish to gain more customers using the internet. 

So, how can you grow your online business using digital marketing?

It’s all about enthusiasm if you are not enthusiastic then you should leave digital marketing.

Well, As you know what is digital marketing? And why do you need to learn about it? Now you should learn about tools to grow your business

So, for this huge business growth, we always need to use some smart and useful tools. 

Why do we need to use digital marketing tools?

  • Make easier your marketing research
  • Understand your audience behavior
  • Know where your audience spend their maximum time
  • The ability to reach a targeted audiance

You need a set of fantastic and useful digital marketing tools if you want to dominate the online world.  There’s a lot of online marketing tools for small businesses on the internet.

Here, I’m going to suggest to you 37 Digital Marketing tools that every marketer should be using-

Website Traffic Analytics Tools

1. Google Analytics

Google Analytics is one of the most popular website traffic analysis tools provided by Google.

It is google’s free web analytics service that allows you to analyze in-depth details on your website.

Here’s an overview of some of the most important benefits this tool offers –

  • It’s free and easy to use
  • You can see how people find your website
  • You can track what people do when they’re on your website
  • You can find the most popular pages on your website
  • It helps you track conversions
  • Track your keyword position

Google Analytics Digital Marketing tool

A website that tracks what software is used on websites across the internet, knows of 29.3 million websites using Google Analytics, which comes out to 8.4 percent of the 348 million websites tracked in its database.

2. Crazy Egg

CarzyEgg is another popular website traffic analytic tool that can visualize your website traffic more easily with a user’s click.

They will help to improve what’s working on your website, fix what isn’t, and test new ideas

Crazy Egg Digital Marketing tool

CrazyEgg is Easy enough to get started, powerful enough to customize.

Here’s the reason why you can use this tool –

  • You can see where your visitors are looking and what parts of the site they’re reading by visualizing their mouse movements
  • Find out what your visitors are clicking on, whether it’s a button, link, an image, or text they expected to be a link
  • Scroll heatmaps show you how far visitors are scrolling down on your site’s pages. Find out how many people make it to the middle or bottom of the page.

3. Hotjar

Hotjar website traffic monitoring tool

Hotjar complements the data and insights that help you understand the behavior of your website users and get their feedback through tools like- heatmaps, session recordings, and surveys.

So, why should you use Hotjar for your website?

  • It gives you clear and visual data points
  • A heatmap will show you what your visitors are clicking on
  • You can watch video recordings to see how users truly utilize your website
  •  It has conversion funnel reports and feedback polls

Social Media Tools

4. Buffer

Buffer is that kind of powerful tool that manages multiple accounts, make the most of your engaged times by creating unique, custom social media schedules.

  • Measure and report on the performance of your content
  • Manage multiple Twitter, Facebook, and LinkedIn accounts
  • Schedule your updating schedule
  • See what social media post get the most engagement using the buffer
  • Buffer analytic show your best and worst-performing posts based on engagement
  • Clean and simple layout

5. Comment Guard

Facebook messenger offers some key ways than any other channel to capture new contacts.

It’s core to a digital marketer’s practice.

With comment guard, you can turn commenters into the lead, Adds engagement to what you’re doing on Facebook.

It lets you follow up with your engaged commenters with an automatic response in Facebook Messenger. 

Level up the immediacy of your engagement!

6. Mobile Monkey

Mobile monkey helps to make a chatbot which has some necessary uses when you start an online business. You can set auto replay, product details, people can find 

  • It helps to grow messenger contacts with what you’re already doing
  • Add immediate engagement to promote posts
  • Create your autoresponder content then pick a Facebook post to add it to

7. Mobile Monkey

Mobile monkey helps to make a chatbot which has some necessary uses when you start an online business. You can set auto replay, product details, people can find 

  • It helps to grow messenger contacts with what you’re already doing
  • Add immediate engagement to promote posts
  • Create your autoresponder content then pick a Facebook post to add it to

8. Manychat

Manychat Social Media Tool

Manychat is a service that allows you to create chatbots for Facebook messenger.

Manychat claims that you can use it to set up a chatbot in about two minutes. When it comes to audience growth, chatbots are essentially software designed to converse with people.

It allows you to create Facebook Messenger Bots for marketing, sales, and support. You can create a whole bot with it in their visual Flow Builder and they allow you to create a dozen ways to get people into your Messenger Bot.

9. Tweepi

Tweepi is a handy tool for managing your Twitter followers and lists. You can view your follower, non-followers, and even analyze the statistics about the activity of your followers. 

Overall, Tweepi has the potential to put your Twitter campaigns in the right direction to increase your chances to build a strong Twitter community.

10. is a complete community management tool for a small business owner. 

It prioritizes your Twitter tasks, identifies valuable members of your Twitter community, reviews your engagement history with others, finds out who to engage with, sees who you should follow or unfollow, monitor your reputation, discover new leads.

Email Marketing Tools

11. Mailchimp

Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletter, automated campaigns, and more. It’s free for up to 5000 emails and easy to use.

They will help you to:
-Make an easy and smooth email marketing process
– Email autoresponder service
– Cheap but reliable SMTP service

12. Getresponse

Getresponse Is another great tool that allows you to create and manage a mailing list and autoresponder similar to Mailchimp, But there is some difference between each other. 

So, what will Getresponse allows you to?

  • 1000+ email template with more visualization
  • Better email inboxing
  • Bit costly

13. Clickfunnels

Clickfunnel is the best selling tool to create a funnel. 49,126 entrepreneurs who are actively using ClickFunnels to easily get their products and their message out to the world!

So, What are the benefits of using Clickfunnel?

  • Simple Drag and Drop Webpage Editor
  • Quickly Build Sales Funnels That Convert
  • Smart Shopping Cart With 1 Click Upsells
  • Email and Facebook marketing automation
  • Everything organized in one simple dashboard

14. Convertkit

Convertkit makes effective email marketing easy. A good email marketing tool is essential to reach people in the simplest way.

  • You can create free web pages to share your projects & ideas
  • Simple and elegant email design
  • Email automation and email marketing

Customer Relationship Management (CRM)

15. Hubspot

If you are new in online business and don’t have enough knowledge about customer relationship management, you should use the Hubspot tool that allows businesses to manage business relationships and the data or information associated with them.

So, the reason you need to use Hubspot is- 

  • It’s an all-in-one marketing, sales, and service software
  • It’s the best software for an inbound strategy
  • You can integrate HubSpot with other platforms
  • HubSpot is really easy to use
  • Get your sales and marketing on the same page
  • Share knowledge with communities…
  • HubSpot monitors the entire buyer’s journey 
  • Take advantage of a smooth social media integration
  • Save valuable time with automation
  • Easy file management

16. Bitrix24

Bitrix24 is another CRM that allows businesses to manage business relationships and the data or information associated with them.

So, it has- 

  • Task Automation
  • CRM Document Builder
  • Bitrix24.Store
  • Mobile Tasks
  • Expense Tracking
  • Appointment Scheduling and Resource Booking

17. Gohighlevel

GoHighLevel is the most trendy CRM and It will help you grow your agency by connecting you with the most successful agency.

It can-

  • Helps to maintain multiple companies in a single platform
  • Building out funnels
  • Call tracking, revenue tracking, and lead tracking
  • Manage SMS campaigns

Youtube Marketing tools

18. VidIQ


VidIQVidIQ helps to find topics and keywords for their videos. The tool also has a robust Youtube SEO feature set that assists with creating SEO friendly titles, descriptions, and tags.

You will get some amazing features, such as- Youtube keyword research, VidIQ analytics, top playlist, embed URLs, video, subscriber analysis, competitors, VidIQ boosts, inline keywords, trending videos, and others to grow your youtube channel.

You will get some amazing features, such as- Youtube keyword research, VidIQ analytics, top playlist, embed URLs, video, subscriber analysis, competitors, VidIQ boosts, inline keywords, trending videos, and others to grow your youtube channel.

19. TubeBuddy

TubeBuddy will give you a deep look into the rankings and tags of other videos. You can spy on other people’s videos and see their tags and add these into your video as it gains more attention from Youtube viewers.

20. is a keyword research tool. It will help you to find valuable search form to target which will ultimately drive traffic and leads to your business

Here are a few reasons why?

  • The free version of the keyword tool generates up to 750+ long-tail keyword suggestion for 
  • Unlike keyword planner or other tools, keyword tool is extremely reliable as it works 99.99% of the time
  • You can use the keyword tool absolutely for free, even without creating an account.

Content idea Generation Tools

21. BuzzSumo

Content marketers can use BuzzSumo to analyze popular content in any niche. Its sophisticated social search engine finds the most shared posts for a domain, author, or topic. 

 You can use this knowledge to create effective and relevant content and get insight on the content’s success on social networks.

So, what are the benefits of using buzzSumo?

  • Content insights
  • Influencer amplification
  • Content alerts
  • Competitor analysis & comparisons
  • Social backlinks
  • Advanced filtering
  • Content curation
  • Data export

22. Answerthepublic

With the right keyword research and tools, you can tap into what your potential customers are searching for and direct them to your page through well-crafted ads and content. As a bonus, it can also help inform your content strategy, improve the copy on your landing pages, and more.

Why do you need to use answerthepublic?

Suppose that, you start writing content about bags. You stack after choosing 5 topics about this content. But do you have any idea there could be more than 1000 or 2000 topics in one platform?

Yes, you will get all of the relatable topics inside answerthepublic keyword research tool.

Customer Service Tools

23. LiveChat

Live chat is a valuable communication channel for your website visitors, prospects, and buyers but not everyone knows it yet.

So, here’s a rundown of the benefits of having Livechat support –

  • Personalized interaction
  • Real-time support
  • Customer convenience
  • Gather feedback
  • Use as a sales conversion funnel

24. Zendesk

Zendesk is another communication channel like Livechat and here you can get a benefit to give your customer real-time support with live chat and can gather their feedback through this channel.

Search Engine Optimization (SEO) Tools 

25. Ahrefs

Ahrefs SEO Tools

Ahref’s is an industry-leading SEO and marketing tool that runs on big data. It helps in preparing an audit report, URL ranking, backlink analysis, and SEO analysis.

Here is the reason why you can use this tool when starting an online business-

  • Find low-hanging content opportunities by looking at your competitor’s high traffic pages
  • Find out how your competitors are acquiring backlinks, then replicate their strategies
  • link opportunities on autopilot using Alerts
  • Find low competition keywords (with high traffic and business potential)
  • Find critical SEO issues that are hurting your website’s performance in Google
  • Keep an eye on your ranking progress with Rank Tracker
  • Fix your broken backlinks (and links) to preserve “link juice”

26. MOZ

Moz has built its reputation by providing the digital marketing industry with the user standard of SEO tools. It’s an online platform that produces reports, actionable recommendations, and inbound marketing metrics.

Here are the top 5 reasons you need MOZ analytics-

  • Competitive analysis
  • On-page grader413
  • Fresh web explorer
  • Keyword rankings
  • user-friendliness

27. Ubersuggest

Ubersuggest is today’s most effective SEO tool. This tool created by Neil Patel offers a free service that shows how the keywords of your interest are being explored and suggest other words that can contribute to the construction of your content.

  • Receive in-depth keyword analysis for finding the perfect keywords for your search traffic
  • scan a high volume of keyword suggestions to meet your needs; the depth of this list was impressive for a simple “blogging” search
  • A clean, clear, simple interface makes it easy for you to get what you want quickly

28. Semrush

SEMrush SEO Tools


SEMrush is also an SEO tool like others that helps to track the keyword strategy, run an SEO audit, keyword research, and others.
It helps to organize your marketing with these strategies –

  • Find long-tail keywords
  • Identify content opportunities by finding your competitor’s top performing pages
  • Track your website’s keyword rankings in SERPs
  • Reclaim your lost backlinks
  • Identify your top organic competitors
  • Uncover your competitors’ and strategies

29. Google Keyword Planner

The Google Keyword Planner is a part of the marketing and advertising platform which is related to google ads.
It allows users to search and analyze lists of keywords for campaigns.

Here are the five reasons why I’m loving the new keyword planner-

  • You can use it to spy and swipe your competitor’s keywords
  • You can find local keywords a lot faster (there’s a bonus in this post)
  • This is a wonderful tool for people looking for niche markets and other topics to blog about
  • Create AdWords campaigns easily
  • Use it as a guide to creating a silo structure for your site (this is huge for relevance)

Others Digital Marketing Tools

30. Affiliate Marketing Tools

Affiliate marketing is a process in which an affiliate will promote a business’s products and services and receives a commission if the affiliate achieves a sale.

An affiliate is a person that utilizes its networks and online marketing capabilities to promote products and services.

Affiliate marketing and the use of affiliate marketers is a sales and performance-based advertising method that offers many benefits to both the business and the marketer.

When a product is excellent, and the marketers’ online marketing skills match, both will achieve higher sales and brand awareness.

Affiliate marketing is a beneficial method for any business that wants to grow. It’s sales without spending on a traditional advertising budget.

Growing your affiliate marketing strategy is a long process that involves individuals and giving them the right tools and incentives to promote your brand and products.

Most commonly, companies and marketers use affiliate marketing in the online marketing world. It can also include the contribution of offline and physical sales if that’s what the company desires.

Business spending on affiliate marketing is growing fast, and spending is estimated to grow up to $8.2 Billion in 2022, a growth of ~52% from 2017.

31. SimilarWeb

SimilarWeb is the only tool that stands apart from the crowd, taking a different approach to give you data based on real user searches and engagement so you can create a strategic, data-driven marketing plan.

It means SimilarWeb’s competitive research tool can do things others can’t such as

  • Uncover Top Keyword Trends
  • Get Fresh Keyword Data
  • Take Advantage of Real Traffic Insights
  • Gauge Your Effectiveness with Actual Engagement Metrics
  • Uncover Unique Visitor Data
  • Analyze Any Category and Create Your Benchmarks
  • Get Up To Date Data
  • Have Weekly Keyword Data at Your Fingertips
  • Utilize Month to Date Data

32. Social Mention

Getting your audience to engage with you on social media is just as important, if not more important, as your messaging and promotional strategies within your content.

Ensuring that your audience is talking about your brand online, responding to your content, and interacting with your community is key to a successful social media strategy.

So, Why are social mentions important?

  • To know customer insights
  • Improve customer service
  • Helps to find customers
  • Monitoring the performance of your hashtags
  • Competition tracking

33. Google Alert

Google Alerts is a very useful tool. You can get a notification every time for your name, company, or your most important keywords mentioned somewhere on the web.

Google Alerts is a service that generates search engine results based on criteria decided by you and it delivers the results to your email address on a suitable frequency.

Google Alerts is a free information system that sends an alert to your inbox when a new search result is created based on a particular topic.

Google Alerts send an email based on your set delivery times which can be as they happen to daily or weekly. You can see these alerts in a timely manner which allows businesses to have a glimpse of public perception.

Benefits of Google Alerts to Boost Your Business –

  • Track Mentions 
  • Track Brands & Reputation
  • Track Competitors
  •  Monitor Keywords
  • Track Negative Content
  •  Track Website Links 

34. Moat

Moat Analytics helps you identify the advertising activities that drive growth for your business by providing a comprehensive view of campaign performance across channels, formats, and platforms. Moat provides real-time metrics around measuring viewability and attention online for display, video, mobile and content advertising.

Key Benefits of using MOAT-

  • Understand the impact your experiments have on your ad viewability metrics available in Moat
  • Streamline your workflow by reviewing experiment results in your familiar Moat dashboard
  • Uncover new insights about your experiment using Moat’s advanced analytics capabilities

35. Spyfu

Spyfu is an online, user-friendly marketing evaluation tool that allows you to search for any domain and view its entire ranking history

The purpose of Spyfu is to help you “spy” on your competition.

Here are 5 ways you can use Spyfu to improve your content marketing-

  • Identifying your organic search competitors
  • Learning which keyword you share with your competitors
  • Discovering your most valuable keywords
  • Viewing the “Almost There” keyword
  • Identifying your inbound link content

36. Google Search Operators

Google search operators

It’s easy to remember most search operators. They’re short commands that stick in the mind.

But knowing how to use them effectively is an altogether different story.

Most SEOs know the basics, but few have truly mastered them.

Google search operators are special characters/commands that help to elevate your search capabilities beyond that of a regular search.

search operators help narrow a set of search results to fit one or more select parameters or filters. This can make Internet research much easier for search engine users. From an SEO perspective, search operators can save you a lot of time and give you additional data about how the search engines have indexed a website.

37. Mozbar

MozBar is a Chrome extension that shows you the Page Authority, Domain Authority, and Spam Score for any given domain or search engine result page.

It has a 3.9 out of 5 ratings based on 1,975 reviews in the Chrome Web Store. It currently has 700,000+ users.

So, what will you get from Mozbar?

  • Page Authority
  • Domain Authority
  • Spam Score
  • Search Engine Result 
  • Link matrics
  • Markup
  • On-page elements
Ignoring Digital marketing is like opening a business but not telling anyone because marketing is a contest for people’s attention.
You can’t just place a few “BUY” buttons on your website and expect your visitors to buy.
By interacting with people digitally, you can start to get to know what they are looking for. Where is their pain? What is keeping them up at night? What solutions can you offer to them?
Instead of trying to guess, digital marketing allows you tools and methods for finding out who your customers really are.

Even if you are a small business and you can’t afford to do costly things, you do have the ability to run different kinds of tools or software to see what works best.
It may take some time to get the marketing ball rolling, but once you get some folks interested, you’re on a straight path to success when starting an online business.
Keep your head up, keep pushing, and keep marketing!


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