‘A good tool improves the way you work
A great tool improves the way you think ’
The quality of a business is reflected in the standards they set for their business strategy, And when it’s about a smart tool, you can’t imagine how smoothly your journey will go on.
Many of you have a common question, Why do I need to take my business online? Why is it important to google my business?
Listen, we are ruling a new generation, our client’s expectation is more advanced than before.
Not all traditional entrepreneurs are aware of Google My Business (GMB). If you are one of them, then you’re missing out on a wide space to grow your business fast.
If you’re thirsty to expand your business and create a stronger customer base online business, you just need to use basic tools that will help you to achieve your expectation.
It’s a well-known fact that local searches mean local purchases and if you want your small, local, or a corner shop to get as many customers as possible, it’s essential that you show up in local searches in GOOGLE.
Nowadays people search for everything online. Google is the most popular search engine in the world. It receives over 40,000 search queries per second, which means it gets 3.5 billion searches per day. This tells us that people turn to Google to answer their expected questions, make purchases, and find local businesses like yours.
Overall, 53% of people search for something local at least once per month, which means there are a lot of local searches happening.
91% of online consumers read online reviews for business, and 84% trust them just as much as a personal recommendation.
So, How Does Google My Business Work?
Google my business is a free tool that allows you to promote your business profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.
Here are 7 benefits that help to boost your business using Google My Business(GMB).
Local Search & Map Visibility
A new business needs all the help they can get to attract customers, generate revenue, and establish themselves to compete with existing companies.
We search for everything on google. We search for the best place to visit, best groceries in California, cheap flower shops, restaurants, etc. And Google shows us many options.
So, google snatched those opportunities to make more business audiences there.
Suppose that you’re out of home and hungry. You thought you need to take a meal right now. At the same time, the place is totally unknown to you.
What will you do then?
You just need an internet connection and a mobile phone to search for anything from anywhere.
Probably you’ll search there as- best restaurant inside ( The place name). I’ll do the same.
You’ll find lots of options there. You’ll find the name, the address and by clicking some function they will show you the directions and even they will show their website or page. From there you can see the menu list.
It’s so easy, isn’t it?
Actually, google my business (GMB) makes it easier for potential customers to reach you within the shortest time.
Establish Brand Authority
Google My Business is critical if you run a local business because it’s how many customers make their first interaction with your company.
Today, I’m sharing 3 methods to establish your business as a brand with these listings!
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Keep it Updated
People trust and use the info on these listings from Google, but this little boost of credibility to your business only works if your information is accurate. If you update your listing regularly and stay active, then your information will be more trustworthy to potential customers. You can easily list holiday closings, new operations hours, and even sales and promotions on Google My Business so that your customers don’t have to dig for information. This is especially important in 2020 if the pandemic may be affecting your business hours or the ways you operate, like Dine-In vs Take-Out only options for restaurants. An active, accurate business listing will get more results than an outdated or rarely updated one.
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Improve Customer Experience
Not every review is going to be glowing, but that’s okay, because you can’t please everyone. The more important thing is how a company handles the complaints and negative reviews. Customers who leave negative reviews can become optimistic, loyal customers once again with the right response to their concerns.
Use the ratings and review feature as an opportunity to find issues and then fix them, to bring your customer satisfaction to the next level.
And of course commenting on positive reviews is also key, these interactions are great for building your loyalty, and can create future conversions.
You can also engage your customers by posting news and updates for them to read and comment on, and through the question-and-answer feature. Answering questions allows customers to feel heard and get pertinent information about your business.
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Learn More About Your Customers
Beyond reviews, you can also gather information about your customers by looking at your data to see how people access the Google My Business listing for your business. You can identify how many customers are using desktops and how many are relying on mobile devices. Knowing this paints a clearer picture of who your customers are, how they find you, and how they prefer to do business with you.
Help to Showcase Your Products and Services
Google my business has been taking a new feature called products.
Products in Google My Business are available for small and medium-sized businesses. In other words, it’s a free and easy way to compete in the online marketplace.
It’s a longer chain to showcase your products or services and people can easily find their desired product from there. It’s a huge opportunity for an entrepreneur to promote their product and sales.
It currently provides more flexibility. If you are going to post products, be sure to review their up-to-date content policy page.
So how does it show product or business service for an individual company?
The process is as visible as a sun in the sky in the middle of noon without any clouds. Here’s an example-
GMB Allows People to Leave Reviews of Your Business
“ Never Underestimate the power of customer reviews, especially when it comes to search ranking ”
A study by Moz shows that online reviews are thought to make up 10% of how search engine rank results.
So, if you want your business visible in the search results using Google My Business, you need positive feedback from customers.
Review to improve local SEO.
It’s really important to gain positive reviews, but trust me!
Even the best companies get negative reviews. If that happens to you, try to handle them in a professional way. Don’t attack them personally, use those reviews as learning, improve your product or services.
Reviews always show what customers thought about your product.
Incredible Traffic Source
when a potential customer wants to find a product or service like yours, they probably head straight for Google.
That’s where Google My Business comes in. This tool allows you to create a better online presence for your company.
That way, you’re more likely to show up in search results for customers in your area.
When you have a complete profile, Google is more likely to send you free web traffic which means more foot traffic and increased profits.
If you own a business, Google always needs to be on your first preference. It’s the key to getting people to visit your site and with a few key tips, you can get the most online presence. Benefits of a Google My Business are huge to increase traffic for online business stores.
Suppose, anytime someone searches for ‘Rent a car’ or ‘Electronics shop’ in your area, Google will show your basic information. From there google users can call you simply by tapping the phone number given there.
Google My Business Improves SEO
Your Google My Business can be one of your most powerful and most useful marketing tools.
But if you attach a few contact details or simple descriptions, it’s totally useless.
You’ll have to optimize your Google My Business to see the effective results.
Here is a graph that shows you the list of essential items you should optimize for ranking and SEO.
Utilizing Google My Business can help improve your results from other online marketing channels and improve return on investments.
To be able to track direct traffic from Google My Business with Google Analytics, and to see how users from the medium are behaving on your website, the use of Google Analytics is required.
Analytics works with Google’s advertising and publisher products, so you can use your insights to deliver business results and get more traffic.
Optimizing your listing and page can help your business stand out against your competitors in your local area.
If you’re looking for a local digital marketing agency to help you maintain your online presence, contact Digital Entrepreneur Hub to take our local SEO services. Optimizing local Google My Business listings is one of the many things our agency specializes in.
Great Business Analytics Tool
Google is a big platform to increase business audience on the internet.
I’m not saying that the effort of a business person has simply changed a lot, But Yes ! Google My Business (GMB) brings something that makes your business life more easier than before.
It’s a great business analytic tool that will help you to increase traffic, grow your business, get more than business listing.
Your free business profile lets you easily connect with customers across Google Search and Map.
Now, with more ways to transact, you can do more business by using that free tool that is offered by today’s big search engine “Google”.
So, why Google my business is a great business analytic tool?
- With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
- You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.
- Your customers are ready to connect – by calling, messaging, or leaving reviews. Now, with more ways to transact, you can do more business.
10 Basic Tips to Optimize Your Google My Business
- Claim your business profile with an attractive business name
- Complete every section of your google my business account ( Name, Address, Contact number, Website address, Business hours, product & service, and image)
- Select primary & secondary categories
- Write a complete business description
- Public google post weekly
- Upload new photos weekly
- Answer questions
- Link for appointment
- Collect and respond to reviews
- Set up messaging
- Maintain your business profile properly
So, why do you need to optimize your Google My Business profile?
An optimized business profile on google helps customers to choose your business over competitors.
But there are other benefits to optimizing your business profile for effective local marketing-
- It improves engagement
- Boost your local business in Google
- Getting more customers, they discover you in the keyword search, call you, and visit your website.
Final verdict
Like other digital marketing optimization efforts, improving your visibility in Google Maps marketing can and likely will take time. This means there are no quick hacks, no overnight fixes, no easy way to rise to the top of the pack. Even if you implement all the optimizations above, it may still take a while for your business visibility to improve in Google Maps.
However, don’t despair. Just stay on top of your optimization efforts, keep your information and profile current, and focus on what really matters.
